The Drink.
Good Night Drink is a lightly carbonated drink with a sweet taste reminiscent of a prickly pear.
Good Night Drink blends herbal extracts, lemon balm and hops. These herbs are traditionally used to help relieve feelings of stress and to encourage peaceful sleep.
The Story of Good Night Drink
It all started at the end of a vacation in Thailand.
One of our founders, Lucian, is afraid of flying. In 2007, a few days before he and his wife Alexandra, our second founder, returned from their vacation in Thailand, Lucian started to feel uneasy and worried. He wished for something to help him relax. Ideally, he would just sleep through the whole flight.
Lucian asked his wife whether she had ever heard of something like a drink that would help you sleep. Conventional wisdom tells us that a glass of wine or other alcohol helps. But Alexandra, being a medical student at the time, knew research shows alcohol does more harm than good. She was sure they would find a sleep-inducing soft drink in one of the many airport shops. But they didn’t. Makes no sense, right? So, she thought:
“Maybe we should make a drink that would help people sleep better.”
Alexandra and Lucian started their research right away. While returning from their vacation. During their layovers at airports. And they continued back at home, too.
Overall, it took almost 2 years from the initial idea to the first can of Good Night Drink. That’s how long it took to find the right ingredients and their ideal combination. Then came designigning the packaging, select a production facility and figuring out everything else, including regarding marketing, logistics and a ton of other things.
That mission for Good Night Drink is still guiding us today: Help the whole world sleep better and wake up perfectly rested. Not an easy task, for sure. Especially when we place such a high value on sourcing only high quality natural ingredients, but definitely a mission worth pursuing.
Frequently Asked Questions
Hops (Humulus lupulus), well-known as bittering agent in brewing industry, have long been used in traditional medicine mainly to promote sleep.
Frequent (and infrequent) travellers, business people and athletes are often found among out most avid fans and customers.